Digital Africa
ETEX Drone Show
— Ethiopia
Mission Objective
The Brief
ETEX 2025 positioned Ethiopia's technology ecosystem around digital transformation, AI, cybersecurity, smart cities, fintech, innovation, and regional collaboration. The drone show needed to support that story with a visual language that felt advanced, optimistic, and exhibition-ready rather than purely decorative.
MIRS Drone Show used a 1,500-drone fleet to create a high-visibility sky canvas for digital economy themes, connected networks, Digital Ethiopia visuals, and Africa-focused technology storytelling. The result was a strong opening-night moment designed to connect the physical expo venue with a large-scale aerial media experience.
Public Event Context
Public event references list ETEX 2025 from 16 to 18 May 2025 at Addis International Convention Center in Addis Ababa. This page keeps the MIRS case study focused on the drone performance and uses public sources only for broad event context, venue, and exhibition positioning.
Mission Assets
Creative Performance Design
Digital Transformation in the Sky
The creative system translated ETEX themes into precise aerial visuals: Digital Ethiopia, Africa technology, connected networks, digital economy graphics, official event-style emblems, and welcome formations. These scenes gave the exhibition a night-sky layer that extended the event's innovation message beyond the convention hall.
Built for an Exhibition Audience
Technology expo audiences respond to clarity, novelty, and scale. The formations were designed to be readable from the event environment while reinforcing the ideas of connectivity, national digital progress, and Africa's technology future.
- Technology-led storytellingAerial scenes aligned with ETEX themes of digital transformation, innovation, AI, cybersecurity, and smart-city progress
- 1,500-drone scaleA fleet size large enough for clean logos, connected-network graphics, and wide-format exhibition visuals
- Expo-ready visibilityHigh-contrast formations designed for a live audience, media capture, and venue-wide recognition
- Digital Ethiopia focusCreative references shaped around Ethiopia's broader digital transformation narrative and regional technology positioning
On-Site Execution
Convention-Center Deployment
A technology exhibition drone show requires careful planning around launch-grid preparation, control-station workflow, audience viewing zones, urban skyline visibility, and event timing. The visual record includes both the performance scenes and operational moments that show how the aerial display was prepared around the expo environment.
Opening-Night Impact
The primary ETEX drone show was built for the opening-night atmosphere on 16 May 2025, giving guests, organisers, partners, and media a clear visual anchor for the exhibition. MIRS structured the sequence to feel polished, technical, and globally relevant while staying connected to Ethiopia's local innovation story.
1,500 drones turning digital transformation into an aerial landmark.Public References
Selected public references used for ETEX 2025 event dates, venue, and technology-expo positioning.
To explore more of our exhibition productions, visit our drone light show services, discover our work across drone shows in Ethiopia, or read our guide on drone show brand ROI.
Frequently Asked
How many drones were used for the Digital Africa ETEX drone show?
MIRS Drone Show deployed 1,500 drones for the Digital Africa ETEX drone light show in Ethiopia.
Where did the Ethiopia ETEX drone show take place?
ETEX 2025 took place at Addis International Convention Center in Addis Ababa, Ethiopia. The drone show was created for the opening-night exhibition atmosphere.
What formations were included in the ETEX drone show?
The visual record includes Digital Ethiopia, Africa tech, connected network, digital economy, INSA logo, Lafto Mall, official emblem, and Welcome to Ethiopia formations.
Why use a drone show for a technology expo?
A drone show gives a technology expo a high-impact visual moment that can communicate innovation, connectivity, digital transformation, and national technology ambition in a memorable public format.
What Clients Say
"The drone show gave our technology event a powerful opening-night identity. It translated digital transformation into something the audience could immediately see and remember."
"MIRS translated a complex ceremonial brief into a clean, powerful drone show. The formations were bold, readable, and delivered the scale required for a major public celebration."
"Our campaign activation with 500 drones was a complete masterstroke. MIRS brought our brand story to life in a way no billboard ever could."
"The 2,500-drone New Year's Eve show above our waterfront was the most talked-about moment our city has seen in years."
"Working with MIRS was seamless from the first briefing to the final flight. They understood the brief immediately and delivered with precision."