POPMART
Drone Show
— Marina Bay
Mission Objective
The Brief
The Singapore Pop Toy Show 2025 programme featured a headline aerial moment above Marina Bay. The visual brief centred on POPMART's presence in Singapore and recognisable character storytelling for both the collector community and the wider waterfront audience.
Character-Led Storytelling
Unlike conventional brand activations built around a single logo, the POPMART show demanded something more ambitious: all six of POPMART's flagship collector characters: Labubu, MOLLY, CRYBABY, SKULLPANDA, HIRONO, and DIMOO, rendered in accurate, collector-grade fidelity, each animated as a distinct formation in the Singapore night sky. The show ran across two consecutive nights, giving audiences in Singapore two opportunities to witness what became one of the most shared drone show moments of 2025.
Mission Assets
Creative Performance Design
Six Characters, One Sky
Translating POPMART's collector characters into aerial formations required more than simple silhouettes. Each character has distinct proportions, features and poses, so the choreography preserved recognisable visual cues at altitude and remained readable from the Marina Bay waterfront at scale.
Marina Bay as a Canvas
Marina Bay provided a rare visual opportunity: the still water of the bay doubles every formation in reflection, effectively creating a mirror image of each character below the sky display. The show's sequence was designed to maximise this effect, character formations were timed and positioned to capture both the aerial view and the reflected image simultaneously. The result was a visual spectacle that was genuinely unique to this venue and this show.
- Character fidelity Each of six characters built from POPMART's original asset proportions
- Waterfront reflection design Formations positioned to maximise Marina Bay's mirror effect
- Sequential reveal arc One character per sequence, building to a full-cast finale
- Social-first capture Choreographed for vertical and horizontal content simultaneously
On-Site Execution
Two-Night Deployment
Running a 1,300-drone show across two consecutive nights, 22 and 23 August, required repeatable fleet inspection, battery rotation, position resets and systems checks between performances. The two-night format made consistency and reset discipline central to the operation.
Airspace & Ground Operations
A large drone formation near Marina Bay requires detailed airspace planning, safety perimeters, rehearsals and compliance with Singapore aviation requirements. These constraints shape launch positioning, formation altitude and the viewing experience across the waterfront.
1,300 drones. Six characters. One Singapore night sky.As Referenced In
Selected public references for the POP MART drone light show at Marina Bay Sands, Singapore.
To explore more of our brand launch productions, visit our drone light show services, discover our work across drone shows in Singapore, or read our guide on drone show brand ROI.
Frequently Asked
How many drones were used for the POPMART Singapore drone show?
The POPMART Singapore Pop Toy Show 2025 showcase used a fleet of 1,300 drones above Marina Bay, Singapore.
Where did the POPMART Singapore drone show take place?
The show was performed above Marina Bay, Singapore across two consecutive nights, August 22 and 23, 2025, as part of the Singapore Pop Toy Show.
Which POPMART characters were shown in the Singapore drone display?
All six of POPMART's flagship collector characters were animated: Labubu, MOLLY, CRYBABY, SKULLPANDA, HIRONO, and DIMOO, each rendered as a separate sky formation in sequence, culminating in a full-cast finale.
What made the POPMART Singapore drone show distinctive?
Its 1,300-drone scale, six recognisable collector-character formations and two-night Marina Bay setting made the showcase distinctive.