World Tourism Day (WTD) 2025
Drone Light Show
— Encore Melaka, Klebang
On September 27, 2025, MIRS Drone Show deployed 1,000 drones above Encore Melaka to mark World Tourism Day and the official launch of Visit Malaysia 2026. The night sky above Klebang carried Wira and Manja mascots, the Truly Asia formation, the ASEAN Malaysia 2025 emblem, and Petronas Towers as Prime Minister Anwar Ibrahim officiated Malaysia's most anticipated tourism campaign on the global stage.
Mission Objective
The Brief
The Ministry of Tourism, Arts and Culture (MOTAC) required a centrepiece activation that could announce Visit Malaysia 2026 to a worldwide audience on the most symbolically significant date in global tourism. World Tourism Day 2025, hosted in Malaysia for the first time in decades, called for a drone show of national scale and international broadcast quality.
More Than Marketing
Malaysia's hosting of UN Tourism's World Tourism Day 2025 was a diplomatic and promotional landmark, tied to the launch of the Visit Malaysia 2026 national campaign, the ASEAN Malaysia 2025 chairmanship, and Melaka's standing as a UNESCO World Heritage city. MIRS Drone Show was tasked with creating a formation sequence that could represent Malaysia's cultural identity, its tourism ambitions, and its international standing in a single aerial performance above the Klebang waterfront.
Mission Assets
Creative Performance Design
Designing for a City Skyline
Performing above Encore Melaka's open-air site at Klebang required coordinated airspace management in a zone with active coastal winds and a large audience footprint spanning the waterfront. Every formation had to be legible from ground level while also rendering cleanly on broadcast cameras covering the event for national television and international media. The formation roster was extensive: national mascots, international tourism branding, UNESCO heritage references, and regional alliance logos, all flowing as a coherent narrative rather than a disconnected sequence.
Narrative Arc & Camera Strategy
The performance opened with the ASEAN Malaysia 2025 logo, grounding the show in Malaysia's regional diplomatic role during the 2025 chairmanship year. A sequence of cultural formations followed: Melaka's food heritage, historical figures, and architectural silhouettes drawn in the night sky above the city that gave them their name. The show shifted toward national identity with the Malaysia hand and Petronas Towers formation, before transitioning into tourism branding with the Visit Malaysia 2026 Truly Asia formation and the Welcome to Malaysia text reveal. Wira and Manja, the official Visit Malaysia 2026 mascots, closed the performance as the formation the campaign's global audience would carry beyond that night.
- ASEAN national opener ASEAN Malaysia 2025 logo formation opened the show, anchoring the performance in Malaysia's regional chairmanship year and signalling the event's international diplomatic weight.
- Cultural heritage sequence Melaka food, culture, and historical figure formations traced the city's UNESCO heritage in the sky above the very streets where that history unfolded.
- Visit Malaysia 2026 reveal Visit Malaysia 2026 Truly Asia and Welcome to Malaysia formations translated the national tourism campaign into an aerial statement broadcast live to a global audience.
- Mascot finale Wira and Manja, the official Visit Malaysia 2026 mascots, closed the performance in formation above Klebang, giving the campaign its most shared visual from launch night.
On-Site Execution
Pre-Show Planning
Pre-show logistics covered airspace coordination with CAAM for the Klebang coastal zone, ground staging within Encore Melaka's outdoor precinct, and multi-party briefing with MOTAC, the Melaka State Government, and UN Tourism representatives. Drone systems were calibrated for coastal wind conditions at the Klebang waterfront and tested for broadcast-grade formation legibility against the night sky.
Day-of Operations
The performance ran as the anchor moment of PM Anwar Ibrahim's official Visit Malaysia 2026 launch address, timed to coincide with the culmination of the World Tourism Day ceremony. Every formation transitioned on cue with the live programme. Broadcast footage from national television and social media confirmed all formations rendered with full clarity at scale and on schedule: mascots, logos, text reveals, and cultural silhouettes all landed as designed.
1,000 drones. One night. Malaysia's tourism story written in the sky.As Referenced In
World Tourism Day 2025 in Melaka received extensive national and international coverage. The MIRS drone show above Encore Melaka was documented across Malaysian media and the official tourism event record, marking the debut performance of Visit Malaysia 2026 on the global stage.
Explore our drone show services or learn more about drone shows in Malaysia. See how drone shows deliver measurable brand ROI for national campaign launches like this.
Frequently Asked
How many drones were used for the World Tourism Day 2025 drone show in Malaysia?
MIRS Drone Show deployed a fleet of 1,000 drones for the World Tourism Day 2025 event in Melaka, Malaysia. The show launched the Visit Malaysia 2026 campaign on September 27, 2025.
Where did the World Tourism Day Malaysia drone show take place?
The drone show was performed above Encore Melaka in the Klebang area of Melaka, Malaysia. The venue hosted the official World Tourism Day 2025 ceremony and the national launch of Visit Malaysia 2026, officiated by Prime Minister Anwar Ibrahim.
What formations appeared in the World Tourism Day drone show?
The show featured Wira and Manja mascots, a Welcome to Malaysia text formation, the Visit Malaysia 2026 Truly Asia reveal, the ASEAN Malaysia 2025 logo, the Malaysia hand and Petronas Towers formation, and Melaka cultural heritage silhouettes.
Who organised the drone show for World Tourism Day 2025 in Malaysia?
MIRS Drone Show executed the drone light show for the World Tourism Day 2025 event in Melaka, commissioned as part of the official Visit Malaysia 2026 national launch ceremony organised by MOTAC and the Melaka State Government.
What Clients Say
The drone show above Encore Melaka on World Tourism Day exceeded every expectation. Watching 1,000 drones trace our mascots and campaign branding across the sky, on the night Malaysia launched Visit Malaysia 2026 to the world, was a moment we will carry through the entire campaign.
"We launched our new collection above Marina Bay with 1,300 drones and the results exceeded every expectation. MIRS translated our brand identity into aerial art — our logo and campaign message animated live in the night sky. Organic content from guests went globally viral within hours of the show."
"The 2,500-drone New Year's Eve show above our waterfront was the most talked-about moment our city has seen in years. Every formation was timed with incredible precision to the countdown music. The crowd reaction was unlike anything we had witnessed before. MIRS is already confirmed for next year."
"Working with MIRS was seamless from the first briefing to the final flight. They understood the brief immediately, proposed creative formations we hadn't imagined, and delivered with military precision on the night. The footage became our most-shared asset of the entire year."
"We needed a centrepiece moment for our annual summit that our delegates would never forget. MIRS delivered exactly that — a 1,000-drone show that had 3,000 executives completely speechless. The production quality, the safety standards, and the creative execution were all world-class."