Antara Mall
Drone Show
— Genting Highlands
Mission Objective
The Brief
Antara Mall commissioned MIRS Drone Show to announce its grand launch with a headline aerial moment over Genting Highlands: a brand reveal designed to be unmissable from the ground and endlessly shareable online.
More Than Marketing
The goal was to turn a mall opening into a destination event: 1,000 drones choreographed into the Antara logo and a sequence of celebratory formations that would draw crowds, media, and social coverage to the highlands.
Mission Assets
Creative Performance Design
Designing for a City Skyline
Performing above a highland resort city means designing for distance and elevation: every formation was engineered as a bold, high-contrast shape that stays crisp against the Genting cityscape and night sky.
Narrative Arc & Camera Strategy
The show opened with a drone-swarm build-up, peaked with the Antara logo rendered as a diamond formation, and moved through a rotating earth globe, a robot character, and concentric hearts before a celebratory finale.
- Brand-first formations Antara logo diamond, globe and character built from 1,000 points of light
- Highland backdrop Formations staged against the Genting Highlands cityscape for contrast
- Launch-moment pacing Build-up to a hero logo reveal, then a celebratory finale
- Camera-ready Choreographed for social clips and PR capture from the ground
On-Site Execution
Pre-Show Planning
MIRS's ground team ran full site surveys of the Genting Highlands launch zone in advance: mapping flight paths, setting safety boundaries, and scheduling rehearsals around the venue's launch-day programme.
Day-of Operations
On launch night the on-site crew managed end-to-end setup, systems testing, and a full rehearsal across the 1,000-drone fleet, delivering a clean, reliable performance for the live crowd and media.
1,000 drones. One grand launch. The whole mountain watching.As Referenced In
Selected public references for the AK Antara Signature Mall grand launch drone show at Genting Highlands, Malaysia.
To explore more of our brand-launch productions, visit our drone light show services, discover our work across drone shows in Malaysia, or read our guide on drone show brand ROI.
Frequently Asked
How many drones were used for the Antara Mall drone show?
MIRS Drone Show deployed 1,000 drones for the Antara Mall grand launch at Genting Highlands, Malaysia.
Where did the Antara Mall drone show take place?
Above Antara Mall at Genting Highlands, Malaysia, with the highland cityscape providing a dramatic backdrop for the 1,000-drone display.
What formations were shown at the Antara Mall drone show?
The show featured the Antara logo as a diamond formation, a rotating earth globe, a robot character, and concentric heart formations above the Genting skyline.
Who organised the Antara Mall drone light show?
MIRS Drone Show handled the full production: creative design, 1,000-drone fleet deployment, airspace coordination, and on-site operations.
What Clients Say
Our campaign activation with MIRS was a complete masterstroke. They brought our brand story to life in a way no billboard ever could, with every detail, from 3D animation to on-site logistics, handled flawlessly.
"We launched our new collection above Marina Bay with 1,300 drones and the results exceeded every expectation. MIRS translated our brand identity into aerial art: our logo and campaign message animated live in the night sky. Organic content from guests went globally viral within hours of the show."
"The 2,500-drone New Year's Eve show above our waterfront was the most talked-about moment our city has seen in years. Every formation was timed with incredible precision to the countdown music. The crowd reaction was unlike anything we had witnessed before. MIRS is already confirmed for next year."
"Working with MIRS was seamless from the first briefing to the final flight. They understood the brief immediately, proposed creative formations we hadn't imagined, and delivered with military precision on the night. The footage became our most-shared asset of the entire year."
"We needed a centrepiece moment for our annual summit that our delegates would never forget. MIRS delivered exactly that: a 1,000-drone show that had 3,000 executives completely speechless. The production quality, the safety standards, and the creative execution were all world-class."